In an age of hyper marketing, intense competition and tightly controlled PR, it’s amazing that truly horrible ideas can still make it past the brainstorming stage. Whether it’s the nightmare of design by committee or just a conflagration of mediocre talents pulling the wool over the eyes of out of touch rich CEOs, we occasionally see awful designs rolled out in an underwhelming explosion of anticlimax. Today, we analyze the most recent NHL obscenity with the introduction of a new Seven Things series: Somebody Approved This.
Note: This fugly spittoon shirt was originally leaked — or is that leaked upon? — as a proposed third jersey in 2011-12. We wrote it up then as the ugliest thing to come out of Long Island, and remember these clowns wore the teal and orange fishermen a while back. Sadly the lockout didn’t allow Charles Wang and his wandering minstrels of woe quite enough time to rejig the damned thing. Consequently, Isles fans are being forced to watch not only a crappy team, but a crappy team in disgusting uniforms.
More, including the always-entertaining Withers Haiku, after the break. Continue reading Somebody Approved This: New York Islanders 2013 Third Jersey