In an age of hyper marketing, intense competition and tightly controlled PR, it’s amazing that truly horrible ideas can still make it past the brainstorming stage. Whether it’s the nightmare of design by committee or just a conflagration of mediocre talents pulling the wool over the eyes of out of touch rich CEOs, we occasionally see awful designs rolled out in an underwhelming explosion of anticlimax. Today, we analyze the most recent Scottish obscenity with the resurrection of Somebody Approved This.

To our regular readers of Somebody Approved This: first, an apology. Not only has it been several months since the last iteration of this column, our return today takes a radical departure from previous posts and does not deal with a jersey. We would like both of you to rest assured that this is a temporary departure, and normal jersey ridicule will resume whenever I get off my lazy ass and pen another entry. This week, in a move one imagines is designed to reduce the incidence of lost children at football matches by ensuring they spend the afternoon clinging to their parents’ legs in terror, Scottish Premiership club Partick Thistle FC unveiled their new dark prince mascot, Kingsley.

Continue reading Somebody Approved This: Partick Thistle FC’s 2015 Mascot →