Tag Archives: www.nowthatsugly.com

The 17th Initiative — Month One: Now That’s Ugly

Help PITH raise a modest $250 for the Children's Wish Foundation by January 17, 2015.
Help PITH raise a modest $250 for the Children’s Wish Foundation by January 17, 2015.

Despite what the news tells you, good humans far outnumber the bad. Indeed, for the most part, people are pretty generous. There are good works all around us. Case in point: the folks at the Now That’s Ugly Society, who have spun a modest ugly sweater bash each December into a full-blown movement in support of the Children’s Wish Foundation. But more on them in a moment.

Like most parents, I want to inspire in my daughter a desire to share. Whether it’s ideas, cookies, emotions, toys, information… All of these things ought to be passed around and celebrated. If that can be done with a minimum of screeching “IT’S MIIIIIINE!” that would be just awesome.

The folks from the Now That's Ugly Society fundraise for the Make a Wish Foundation, and have loads of fun along the way. Check 'em out at http://nowthatsugly.com/.
The folks from the Now That’s Ugly Society fundraise for the Make a Wish Foundation, and have loads of fun along the way. Check ’em out at http://nowthatsugly.com/.

I’ve been thinking about this since before she was born, and right now is a prime time to expose her to the powers of kindness, generosity and volunteerism. Now That’s Ugly is just the latest amazing project to catch my eye — to wit: I saw a story on the CBC, and was hugely inspired. I even said so on Twitter:

So many kinds of awesome, right? Only, rather than cramming everything into the holiday season — when loads of people are giving and doing good works — I thought we could branch out into the rest of the year. I put numbers in a hat — well, okay, the Ugly Christmas toque you see above — and out came 17.  And so, the 17th Initiative was born.

I've never claimed to be good at this logo designing thing.
I’ve never claimed to be good at this logo designing thing.

Once a month, starting on January 17th, 2015, we’ll do a small act of kindness in the community, and we’ll invite you along to join us.

17 January 2015 — We’ve set a modest goal of raising $250 for the Children’s Wish Foundation, through the good folks at Now That’s Ugly. Please consider tossing a couple of twonies at this amazing organization that helps seriously ill children build hope and joy in the face of tragedy and loss. We challenge all hockey bloggers, guest posters and readers to donate a minimum of $5, either to this fundraiser or to a children’s charity of your choice.

Milla and I will be doing these things whether folks join us or not, but wouldn’t it be nicer if we could all give together? Please use the hashtag #17thInitiative in your social media-ing.